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Right to Privacy as Fundamental Right The Supreme Court of India in the case of Justice K.S Putta Swammy Vs. Union of India 2017 had declared the Right to Privacy as Fundamental Right under the Constitution of India   DATA PROTECTION  Digital Personal Data Protection Act (DPDP Act 2023) :   Data protection is the process of safeguarding important information from corruption, compromise or loss. Data is the large collection of information that is stored in a computer or on a network. The importance of data protection increases as the amount of data created and stored continues to grow at unprecedented rates. DPDP Act set nationwide standards for the handling of all types of Personal Data- “Any Data about an individual’s who is identifiable by or in relation to such data”. This includes data like an individual’s names, Phone Number and Aadhar details.   It is a part of worldwide trend of Government regulating the handling of personal data.  However, India’s privacy Laws does not ex

  A PRISON WITHOUT BARS   On December 2015, United Nation Adopted the Standard Minimum Rules for Prisoners (Nelson Madela Rules) which enlisted the Rights of the Prisoners such as Right to Life including Right to Contact the outside World. Paradigm of Reformative Punishment does not support the traditional Human Jails with Bars but it is more liberal and supports the concept of Open Prison which is a Prison with minimum security. Challenging the outdated punishment of prison emphasizes on Rehabilitation and Conformity to changing it to Human Right Norms. An alternative strategy is distinguished by less restrictive setting of Open Prison. But it brings about a bigger question for security threats. The concept of open prison was first developed in United Kingdom in 1930, only selected prisoner was transferred from traditional prison to open prison. These prisoners were involved in doing agricultural work, in Factories and Industries and the money earned by these prisoner

Celebrity Endorsement and Legal Compliance M ac C racken’s (1989) Defines celebrity endorsement, “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer”   Celebrity Endorsement is a marketing strategy or an advertisement campaign which primarily uses the name and the fame of the celebrity or their social status to promote their Products or Services. The psychology behind this endorsement is that the image of the endorser will be passed on to the Product or the Services. The idea of reaching wider audience or the clients is the idea behind the Celebrity endorsement. Brand recognition is a used as a part of celebrity branding, where a brand is establish from the attributes of the celebrity. The brands and marketers using celebrities for products like Cosmetics. Electronic equipment's, Food and Beverages, Banking, Insurance, health related products, education etc.   Advantages of celebrity endorsement :- a) Adds Credibility to the